In the internet era, the transmission of information has change from “media base” to “audience base”. In old time, it was used famous and has high distribution of legacy media as approach. Nowadays, customers can choose the audience as direction, and no longer need the old media, because the “big data technology” can predict the target people and what kind of “personalized service” they need, unlike the traditional which mainly publishing ads in periodically, one-time display And there is the possibility of a lot of money being wasted, because it don’t know how many people see the publishing page. The published data and rankings are all unknown authenticity and they are not as transparent as big data marketing, and it is clear whether they are readable or not. In comparison between the two, big data in addition to identifying the needs of various types of users, it is tailored to the consumer groups with different loyalties, because the big data in the Internet world is the only uniqueness that can identify people, and the network Tracking technology is to let “big data find people”, so as to achieve the fullness of “content select the target users”. In short, using big data to help beneficiaries, find customers, through promotion, accurate labeling, and the ability to target geographic search, not only can save more costs, but also get a higher exposure and success rate.